As we continue to make strides toward becoming the leading decentralized lending platform on Cardano, it is crucial that we allocate resources to help us achieve our goals. In this regard, we ask the DAO to approve distributing 147,500 AADA tokens from the DAO treasury for marketing purposes. The funds will come from the initial marketing allocation of 1.5 million tokens (so far left unused) and will be vested over one year.
Marketing is an essential prerequisite for mass adoption in DeFi, and we’ve patiently waited for the perfect moment to take our shot. With us getting closer to our pooled lending protocol launch, launching a marketing campaign will help grow our user base and expand our reach. The AADA tokens will be used for various marketing efforts like social media campaigns, community engagement programs, and targeted ads.
The proposed vesting period of one year is intended to ensure that the tokens are used strategically over a sustained period. This way, we can achieve the greatest possible impact from our marketing efforts and help build momentum toward our long-term goals. Moreover, they comprise 0.5% of the total supply (29.5m AADA) and ~9.83% of the marketing allocation (1.5m AADA). In other words, the funding will represent a tiny chunk of the Marketing and Referral allocation as described in the Aadanomics. Ultimately, it will ensure minimum circulating supply dilution while preserving the opportunity for additional funding in the future.
Disclaimer: If approved, the vesting is estimated to begin in June/July 2023 and end in July 2024. The precise vesting is approx. 12,291.66 AADA per month.
The following proposal asks for allocating 147,500 AADA tokens from the DAO treasury for marketing purposes. The funding will be vested over one year, with plans to use it for services to help grow the user base and expand reach for the upcoming pooled lending protocol launch. The tokens will be used for social media campaigns, community engagement programs, and targeted ads.
The proposed vesting period is intended to ensure that the tokens are used strategically over a sustained period for the greatest possible impact. This funding will only represent a small portion of the Marketing and Referral allocation as described in the Aadanomics.
- Aadanomics - Aadanomics - Aada Finance
- DAO Treasury (Cardanoscan) - Address addr1qyxgh8xpv4l9zwd70ge3qdk9fx0sctwqnlvxsr5hw0j2qxnwphha8ne6gvrk2t54dv72v4ufefdhsd4w2j2wh32x4k9qxlsuvd - Cardanoscan