Proposal: Allocate marketing funds from the DAO treasury

Governance General
1

Proposal: Allocate marketing funds from the DAO treasury

Introduction

As we continue to make strides toward becoming the leading decentralized lending platform on Cardano, it is crucial that we allocate resources to help us achieve our goals. In this regard, we ask the DAO to approve distributing 147,500 AADA tokens from the DAO treasury for marketing purposes. The funds will come from the initial marketing allocation of 1.5 million tokens (so far left unused) and will be vested over one year.

  • Approve
  • Disapprove

0 voters

Motivation

Marketing is an essential prerequisite for mass adoption in DeFi, and we’ve patiently waited for the perfect moment to take our shot. With us getting closer to our pooled lending protocol launch, launching a marketing campaign will help grow our user base and expand our reach. The AADA tokens will be used for various marketing efforts like social media campaigns, community engagement programs, and targeted ads.

The proposed vesting period of one year is intended to ensure that the tokens are used strategically over a sustained period. This way, we can achieve the greatest possible impact from our marketing efforts and help build momentum toward our long-term goals. Moreover, they comprise 0.5% of the total supply (29.5m AADA) and ~9.83% of the marketing allocation (1.5m AADA). In other words, the funding will represent a tiny chunk of the Marketing and Referral allocation as described in the Aadanomics. Ultimately, it will ensure minimum circulating supply dilution while preserving the opportunity for additional funding in the future.

Disclaimer: If approved, the vesting is estimated to begin in June/July 2023 and end in July 2024. The precise vesting is approx. 12,291.66 AADA per month.

Short Summary

The following proposal asks for allocating 147,500 AADA tokens from the DAO treasury for marketing purposes. The funding will be vested over one year, with plans to use it for services to help grow the user base and expand reach for the upcoming pooled lending protocol launch. The tokens will be used for social media campaigns, community engagement programs, and targeted ads.

The proposed vesting period is intended to ensure that the tokens are used strategically over a sustained period for the greatest possible impact. This funding will only represent a small portion of the Marketing and Referral allocation as described in the Aadanomics.

References

  1. Aadanomics - Aadanomics - Aada Finance
  2. DAO Treasury (Cardanoscan) - Address addr1qyxgh8xpv4l9zwd70ge3qdk9fx0sctwqnlvxsr5hw0j2qxnwphha8ne6gvrk2t54dv72v4ufefdhsd4w2j2wh32x4k9qxlsuvd - Cardanoscan
2 Likes
2

Can you name some of these targeted ads?
What sort of engagement programs?
What exactly would that look like?

4 Likes
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Great proposal! I was wondering whether the AADA allocated will be distributed to the marketing partners or sold for FIAT. Then we can estimate if sell pressure is inherent to this proposal. Thanks in advance. Keep up the amazing work and I am looking forward to the new update!

5 Likes
4

‘Yes’ vote for this preliminary idea.

But needs another vote once the marketing plan is published to approve/confirm with our votes.

Execution is key, and can go really wrong if the right minds aren’t on top of this execution.

1 Like
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Quoted Lukas’ TG reply Many of you have asked about how we came up with the proposed price in yesterday’s proposal. Let’s dive deeper into our thoughts and what we will receive.

Firstly, we acknowledge that our initial proposal should have provided more clarity and detail about our intentions. This was our first time requesting funding from the Treasury, and we have learned from this experience for future proposals.

Our intention is to apply to the Cointelegraph’s accelerator program (Acceleration Charging Innovative Blockchain Products). We have been in discussions with them for some time now, and we believe that their comprehensive service package will benefit us in various ways. It goes beyond the promised PR and display ads, as I’m sure you can imagine the extensive media reach they offer. Additionally, they provide general marketing advisory, outsourced audits for our current communications, workshops for our team, and mentorship throughout the entire year to help us find the best project management and business development fit. Cointelegraph also offers access to their network, where we will be able to connect with top-tier web3 professionals. The estimated price takes into account the value of this entire package, and it is certainly more cost-effective than purchasing each service separately.

I have spoken with some projects that have been in this program for nearly half a year, and I have heard only positive responses.
I hope this brief message clears up any uncertainty around our proposal.

6 Likes